What is Indexing?

 What happens once a search engine has finished crawling a page? Let’s take a look at the indexing process that search engines use to store information about web pages, enabling them to quickly return relevant, high quality results.

Indexing is the process by which search engines organise information before a search to enable super-fast responses to queries.

Searching through individual pages for keywords and topics would be a very slow process for search engines to identify relevant information. Instead, search engines (including Google) use an inverted index, also known as a reverse index.

As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking.

In order to show up in search results, your content needs to first be visible to search engines. It's arguably the most important piece of the SEO puzzle: If your site can't be found, there's no way you'll ever show up in the SERPs (Search Engine Results Page).

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Until now, search engines have used desktop crawlers as their primary means of gathering information for their index. Whether or not there is a separate mobile index, or whether the mobile results are tweaked from the desktop index, has been subject to speculation. In 2016, however, a Google webmaster blog post announced the plan to switch to mobile-first indexing. This will mean that the primary information for Google’s index will come from crawling the mobile versions of websites, with the desktop index set to be an adaptation.

Whilst it is not yet clear what this new way of indexing will mean for websites with long-form content on their desktop pages and shorter mobile content, it does indicate that any webmaster looking for sustained success should be aware of the latest developments in Google’s indexing practices, as the way the search engine views a page is ultimately what will determine how well it performs in the rankings.