Its My First Word!
What happens once a search engine has finished crawling a page? Let’s take a look at the indexing process that search engines use to store information about web pages, enabling them to quickly return relevant, high quality results. Indexing is the process by which search engines organise information before a search to enable super-fast responses to queries. Searching through individual pages for keywords and topics would be a very slow process for search engines to identify relevant information. Instead, search engines (including Google) use an inverted index, also known as a reverse index. As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking. In order to show up in search results, your content needs to first be visible to search engines. It's arguably the most important piece of the SEO puzzle: If your site can...
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